Blackburn explains why novelists should not blog, but memoirists should. Here are her thoughts;
1. Blogging is better for nonfiction writers because they share their expertise for a specific audience; connecting with that audience could potentially help sales.
2. “Time spent on the blog is time spent away from something else: writing another book, contacting book clubs, taking a part-time job and investing that money in advertising or a publicist.”
3. Blogging novelist often focus on the art of writing instead of their own readers, creating “a never-ending writing conference.” While that helps in “forming friendships, professional development, and learning your craft,” it doesn’t necessarily boost book sales.
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